Geno's in South Philly requires customers order in English only

Geno's .. that doesn't sound American.
I'm going to Jim's or Pat's Now those are American names.

The customer is always right? Not at Geno's Steaks in South Philadelphia.
It seems that Joseph Vento, Geno's owner, feels strongly that everyone in this country ought to speak English - even if they're tourists from faraway climes looking for that fabled Philly cheesesteak fix.

Vento insists his customers order in English. No pointing at the menu items. Speak English, a sign at Vento's popular, curbside counter reads.

This comes from a man whose Italian-born grandparents spoke limited English. Talk about irony thicker than Cheez Whiz.

Via (Philadelphia Inquirer)